CHALLENGE:
Develop a digital design strategy that will appeal to the Web site's core audience [Male 18-28] without alienating the television show's core audience [Female 15-45]. Enable interactivity between consumer and the brand.

SOLUTION:
3B Digital designed a site that supported the new Baywatch brand with plenty of beach babes and boys to please both the Male and Female audiences. Special attention was given to teh 5,000+ inventory of video and photographic images. We integrated games, promotions, and sweepstakes for the end-users. The site also facilitated communication between fans and the show's producers and actors.